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Every ISI Network E-letter, Bulletin, Press Release and 30-Sec Poll is preserved for public access
in our archives.

(The archives are under re-construction during the first week of February 2012. Check back soon.)

ISI Launch Press Release:
In-Store Implementation Sharegroup Released Its Influential Working Paper in May 2008
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In-Store Implementation Network
James Tenser, Executive Director
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Harris, Hoyt, Weber, Blatt and Heckman Join ISI Network Blue-Ribbon Advisors

Thought leaders back mission to drive performance at retail

TUCSON, AZ [May 17, 2011] - In-Store Implementation Network is proud 
to announce the launch of its "Bue-Ribbon Advisors" panel. Initial participants include five of the most respected thought leaders in our industry:
  • Dr. Brian Harris - Founder and Chairman of The Partnering Group. 
  • Christopher Hoyt - President of Hoyt & Co. 
  • Win Weber - Chairman, Chief Executive and founder of Winston Weber & Associates.
  • Dick Blatt - President of Planar World Consulting and former chief executive of Point-of-Purchase Advertising International (POPAI)
  • Mark Heckman - Consultant and former SVP Marketing for Marsh Supermarkets
More detailed background of each individual may be found on the ISI Network web site.

"The ISI Network is privileged to tap the advice and insights of these five individuals, who collectively embody immense retail & consumer products industry experience and perspective," said James Tenser, Executive Director. "Their counsel, credibility and connections will prove invaluable as we pursue our our organizational goals."

Blue-Ribbon Advisors generously serve on a pro bono basis, in support of a shared belief in the In-Store Implementation Network mission - to promote a culture of performance at retail, based on sensing, transparency, collaboration and compliance.

Activities Planned. The Blue-Ribbon Advisors' collective credentials in category management, shopper marketing, in-store marketing and association management will enable ISI Network to progress farther and faster in the months to come. Its agenda for the next 12 months includes publication of case studies, in-store scorecards, and an industry benchmark study of current practices.

With a membership base that now exceeds 1,400 retail, brand, agency and field-marketing practitioners in 25 countries, the group is poised to expand its influence.

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In-Store Implementation Network
James Tenser, Executive Director
520-797-4314 [direct, Tucson, AZ]
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ISI in The Media
[Continued from the Home Page]

"Illuminating the Black Hole"

ISI Network Director James Tenser delivered this ISI update presentation at the NARMS 2009 Spring Conference in Colorado Springs. Download the PDF presentation. (Free registration or membership required.)

Progressive Grocer Feature on ISI
Progressive Grocer magazine carried a two-page feature by Dr. Brian Harris and James Tenser about the ISI work in May 2008. Editor Steve Dowdell added his own commentary in support of the effort. (Please log in or register to download .PDF)

Benefits of Store-Level Planograms
This article by David King enumerates myriad ways that retailers and manufacturers benefit from store-level planograms. (Links to CPGmatters.com)

CPGmatters Story on the ISI Work
The e-letter CPGmatters.com carried a story about the ISI Working Paper in its May 1, 2008 edition. Download .PDF from Public Documents or follow the link.

SN Page One Article
Supermarket News covered the ISI Sharegroup Working Paper release on page one, on April 28. A PDF scan of the full article is now available for download in the "Public Documents" tab.


New Streamlined Process Puts Focus on Shoppers
Article in CPGmatters.com describes a presentation by Dr. Brian Harris in which he discusses how the next wave of best practices for category management will incorporate such shopper marketing, in-store implementation and loyalty marketing. (Links to CPGmatters.com)


SN Article Features ISI Innovators
A feature article in Dec. 1 Supermarket News, "The New Accountability," cites several ISI companies who are leading the way on In-Store Implementation. Download from our Public Documents page.

R&FF Retailer June Commentary
Refrigerated & Frozen Foods magazine editor Warren Thayer has a few good words to say about the ISI work in his June editorial. Then he backs it up with a nice synopsis of ISI issues in "The Buzz." Download from "Public Documents", or check the link.

Blogger Francis Cites ISI Working Paper
The hits keep coming. In his latest blog, Bill Francis of IPMS praises the ISI Working Paper.

CPGmatters Report on In-Store Execution
Publication of the Working Paper six months ago brought In-Store Implementation issues into sharper focus. This article reports how the ISI dialog is widening to more companies and reports results of a mini-poll.

Progressive Grocer Article
Progressive Grocer magazine carried a two-page feature by Dr. Brian Harris and James Tenser about the ISI work in May 2008. Editor Steve Dowdell added his own commentary in support of the effort.
download pdf...

Supermarket News Covers Release of Working Paper
SN broke the news about the ISI Sharegroup Working Paper in its April 25, 2008 e-letter. (Use the link to view, or a .PDF is available for public download in the "Knowlege Base" tab.)

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