In-Store Implementation Network
James Tenser, Executive Director
The In-Store Implementation Network is a service of VSN Strategies, Tucson, AZ.
Full ISI Sharegroup Working Paper:
(Free registration required) In-Store Implementation: Current Status and Future Solutions
(Free registration required) In-Store Implementation: Executive Summary
ISI Launch Press Release:
In-Store Implementation Sharegroup Releases Working Paper
About the ISI Network.
The ISI Network is a membership organization with an educational
mission centered on advancing awareness and knowledge of In-Store
Implementation practices. Membership is open to all bona fide
industry participants – retailers, manufacturers, sales/marketing
agencies, merchandising service organizations, solution providers and
others in the extended retail consumer products industry.
The group formed originally as the In-Store Implementation Sharegroup
in 2007, with 10 member companies. After a year of study, it released a
working paper, In-Store Implementation: Current Status and Future Solutions,
in April 2008. The report gained significant attention in the industry
press, which generated numerous inquiries and offers of cooperation.
consideration, the organizers decided to restructure the group to
accommodate a broader base of members from across the industry. In late
2008, it was re-launched as the In-Store Implementation Network, with
original ISI Sharegroup companies continuing their involvement as
members of the group’s Steering Committee.
Mission. The essential mission of the ISI Network is educational. Its activities will include:
• Continue to research and publicize ISI issues
• Develop and share ISI Case Studies and superior practices
• Research and publicize effective and practical ISI tools
• Promote education on Implementation and retail performance management
• Maintain an ISI Knowledge resource for members
ISI Knowledge Base. A primary ongoing activity of the ISI Network
is the development and maintenance of an ISI Knowledge Base. This is an
online library of member- and sponsor-contributed ISI case studies,
best practices, scorecards, industry research, topic papers and other
relevant documents. Abstracts of these documents will be searchable by
anyone who registers as a General Member; ISI Network Premium members
will gain access to certain premium content in full text and associated
mechanism for comments and discussion.
Publications are invited,
reviewed and edited by ISI Network staff and member volunteers.
Submissions must meet editorial standards. A publication template and
guidelines will be provided.
The ISI Network Mission:
Advance a Culture of Performance at Retail
ISI Defined. In-Store Implementation, or ISI, refers to the collective physical and informational actions performed at retail to actualize merchandising, marketing and media plans in the store. ISI encompasses compliance, measurement and communications activities, and is defined by a Plan-Do-Measure process cycle that controls implementation plans and work and communicates implementation signals.
Culture of Performance The ISI Network members believe it is incumbent upon retailers, manufacturers and third-party merchandising services organizations to cultivate an industry-wide culture of performance, in which the compliance levels of the past are no longer deemed sufficient and the industry adopts and attains greater expectations for In-Store Implementation. Ripe areas for best-practice innovation include:
The Original ISI Sharegoup Working Paper argued in favor of a collaborative, industry-wide initiative aimed at closing the implementation gap. It proposed a path toward greater cooperation between retailers, manufacturers and third parties that would ultimately enhance the customer experience and industry profitability.
- Sensing - Practices for detecting and measuring relevant store conditions
- Compliance - Practices for ensuring implementation of merchandising and promotion plans
- Transparency - Practices for sharing and role-based exposure of performance data to decision makers
- Collaboration - Practices for aligning goal-setting and implementation activities across departments and among trading partners
ISI Case Study Identification and Development. A primary goal of the ISI Network is to identify current best practices in In-Store Implementation and other means for advancing store-level performance. Members and Sponsors are encouraged to contribute case studies based on their own successful projects, toward the assembly of a library of best practices.
Our Bold Agenda
ISI Network identifies significant opportunities for progress in making stores better. These fall broadly under four primary headings: PLAN, DO, MEASURE and COLLABORATE.
Our ongoing objective is to identify and share case studies, scorecards, tools and methods relevant to each ISI discipline below.
Merchandising Master Planning
ISI focus on methods and solutions for comprehensive store planning, encompassing Space, Assortment, Layout, Adjacencies and Deployment (SALAD) of categories and segments.
Shopper Marketing Master Planning
ISI focus on methods and solutions for superior marketing and promotion planning, encompassing Promotion, Display, Retail Brand, Segmentation and Shopper Media.
ISI focus on developing a Plan-Do-Measure discipline and solutions supporting implementation, compliance and ongoing maintenance of planograms (schematics). This includes under- and over-stock control.
ISI focus on establishing a Plan-Do-Measure discipline and solutions surrounding compliance with in-store promotions and events. This includes, but is not limited to displays, shippers, end-caps, POS materials, TPRs, sampling and demonstrations.
New/Discontinued Product Compliance
ISI focus on the implementation, compliance and measurement practices surrounding the introduction of new products to the merchandise set.
Shopper Media Compliance
The new wave of in-store media - both digital and analog - places new demands on In-Store Implementation. Message delivery and merchandising coordination require new Plan-Do-Measure compliance disciplines.
ISI focus on multi-dimensional in-store sensing methods that are essential to measure compliance and advance Merchandising Performance Management. The "five senses" include Shoppers, Employees, Shelves, Media, and Demand.
ISI focus on establishing inter-organizational collaboration (IOC), portal-based, ubiquitous communications platforms that enable and support Plan-Do-Measure Implementation practices.