In-Store Implementation Network
James Tenser, Director
Email us
520-797-4314
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Full ISI Sharegroup Working Paper:
(Free basic membership required) In-Store Implementation: Current Status and Future Solutions
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Executive Summary:
(Free basic membership required) In-Store Implementation: Executive Summary
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ISI Launch Press Release:
In-Store Implementation Sharegroup Releases Working Paper
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About the In-Store Implementation Network
| ISI Defined. In-Store Implementation, or ISI, refers to the collective physical and informational actions performed at retail to actualize merchandising, marketing and media plans in the store. ISI encompasses compliance, measurement and communications activities, and is defined by a Plan-Do-Measure process cycle that controls implementation plans and work and communicates implementation signals.
Culture of Compliance The ISI Network members believe it is incumbent upon retailers, manufacturers and third-party merchandising services organizations to cultivate an industry-wide culture of compliance, in which the performance levels of the past are no longer deemed sufficient and the industry adopts and attains greater expectations for In-Store Implementation.
The Original ISI Sharegoup Working Paper argued in favor of a collaborative, industry-wide initiative aimed at closing the implementation gap. It proposed a path toward greater cooperation between retailers, manufacturers and third parties that would ultimately enhance the customer experience and industry profitability.
ISI Case Study Identification and Development. A primary goal of the ISI Network is to identify current best practices in In-Store Implementation and other aspects of store-level compliance. Members and Sponsors are encouraged to contribute case studies based on their own successful projects, toward the assembly of a library of best practices.
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Task Groups
ISI Network is forming task groups around the following "communities of interest." These fall broadly under four primary headings: PLAN, DO, MEASURE and COMMUNICATE.
The objective is to identify and share case studies, scorecards, tools and methods relevant to each ISI discipline below.
PLAN
Merchandising Master Planning
ISI focus on methods and solutions for comprehensive store planning, encompassing Space, Assortment, Layout, Adjacencies and Deployment (SALAD) of categories and segments.
Shopper Marketing Master Planning
ISI focus on methods and solutions for superior marketing and promotion planning, encompassing Promotion, Display, Retail Brand, Segmentation and Shopper Media.
DO
Planogram Compliance
ISI focus on developing a Plan-Do-Measure discipline and solutions supporting implementation, compliance and ongoing maintenance of planograms (schematics). This includes under- and over-stock control.
Promotion Compliance
ISI focus on establishing a Plan-Do-Measure discipline and solutions surrounding compliance with in-store promotions and events. This includes, but is not limited to displays, shippers, end-caps, POS materials, TPRs, sampling and demonstrations.
New/Discontinued Product Compliance
ISI focus on the implementation, compliance and measurement practices surrounding the introduction of new products to the merchandise set.
Shopper Media Compliance
The new wave of in-store media - both digital and analog - places new demands on In-Store Implementation. Message delivery and merchandising coordination require new Plan-Do-Measure compliance disciplines.
MEASURE
In-Store Sensing
ISI focus on multi-dimensional in-store sensing methods that are essential to measure compliance and advance Merchandising Performance Management. The "five senses" include Shoppers, Employees, Shelves, Media, and Demand.
COMMUNICATE
IOC Communications Platforms
ISI focus on establishing inter-organizational communications (IOC), portal-based, ubiquitous communications platforms that enable and support Plan-Do-Measure Implementation practices. |
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