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ISI Defined. In-Store Implementation, or ISI, refers to
the collective physical and informational actions performed at retail to
actualize merchandising, marketing and media plans in the store. ISI
encompasses compliance, measurement and communications activities, and is
defined by a Plan-Do-Measure process cycle that controls implementation plans
and work and communicates implementation signals. |
| Culture of Compliance The ISI Sharegroup
members believe it is incumbent upon retailers, manufacturers and
third-party merchandising services organizations to cultivate an
industry-wide culture of compliance, in which the performance
levels of the past are no longer deemed sufficient and the industry
adopts and attains greater expectations for In-Store Implementation
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| The ISI Sharegroup Working Paper argues in
favor of a collaborative, industry-wide initiative aimed at closing
the implementation gap. It proposes a path toward greater
cooperation between retailers, manufacturers and third parties that
would ultimately enhance the customer experience and industry
profitability. |
| ISI Case Study Identification and
Development. A primary goal of the ISI Sharegroup will be to
identify current best practices in In-Store Implementation and other
aspects of store-level compliance. Sharegroup members have agreed to
contribute case studies based on their own projects. Other firms are
invited and encouraged to join the dialog and to write and submit
case studies toward the assembly of a library of best practices.
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| Download the Full ISI Sharegroup Working
Paper:
In-Store Implementation: Current Status and Future Solutions
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| Download the Executive Summary:
In-Store Implementation: Executive Summary
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| Press Release:
In-Store Implementation Sharegroup Releases Working Paper.
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| Contact us for marketing info:
jtenser@vstorenews.com |